The older I get, the more I understand the allure of cute chubby cheeks. When I first saw the latest Findus Fraich Frites ad campaign, I sympathize with the kid in it, but I realized that that hand could've easily been my own! Although my granny never made me fries, this is a clever concept that amalgamates home cooking with convenience (and avoidance).
Created by ad agency Grey Paris, the Findus Fraich Frites ad campaign revolves around the slogan "Granny’s fries without the Granny." Photographed by Achim Lippoth, the children capture the miserable nature of being in the clammy grasp of doting Grannies perfectly. Check out the gallery for more of these great ads.
Stats for Cheek-Pinched Campaigns
Trending: Older & Average
Research: 9,417 clicks in 341 w
Interest: 4 minutes
Concept: Cheek-Pinched Campaigns
Related: 46 examples / 35 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: hire a granny, quirky motivational posters, and illusionary kidvertising.
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