Financial Times report - Business of Fashion 2008: The luxury world after Web 2.0

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66degrees
 On: Jun 2, 08
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This report from the Financial Times tries to outline the implications of “social shopping”—the death of “big box” retailers and “over-hyped” brands ?

What happens when following the fashion herd becomes wisdom of the masses? When everyone can become his or her own fashion editor? When “citizen” journalists replace glossy magazines as oracles of fashion? The next big thing in fashion is not a hot young designer or a new label but an online evolution driven by peer-to-peer recommendation and consumers who want what they see others are buying online - in short, a new kind of conspicuous cyber consumption. (66degrees)




Via: 66degrees  


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