It is commonplace for most North American consumers to use their debit and credit cards for most of their daily financial transactions and the Toronto-based Drop app allows for consumers to gain some financial rewards in the process.
The Drop system is simple, with consumers singing up on its app which allows them to link their debit or credit cards onto it. They start off with 100 points and earn points for each purchase they make on their card for that day. Over time, the app will reveal to its users how much closer they are to the various awards it offers – with everything from events, restaurants and shopping experiences being something that users of Drop can work towards. The brand is part of the business accelerator ‘Highline’s’ portfolio.
For the foreseeable future, it will always be the case that consumers will use their debit and credit cards on a regular basis and Drop’s partnership with various other brands allow for them to do it in a way where they can receive financial rewards in the process.
Whether it motivates consumers to spend more or simply functions as a reward for those who spend consistently, Drop gamifies the inevitable process of daily financial transactions in a way that ensures that consumers have little reason not to sign up.
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