This Domestic Violence Ad Shows Abuse Can Come from Financial Reliability

By: Riley von Niessen - Jun 28, 2016
References: purplepurse & adweek
A commercial that was created for the Allstate Foundation by advertising agencies MSLGROUP and Leo Burnett was done to reveal how escaping from situations of domestic violence isn't easy when considering financial reliability as a factor.

The commercial is titled 'America's Largest Prison Break' and was done as a part of the Purple Purse campaign. The PSA follows Lori, a woman who appears dressed in an orange prison jumpsuit, trapped in a small cell. Abuse is heard coming from a male voice that haunts the entirety of the video. The prison door opens at the end of the commercial, revealing that Lori is actually in her own home.

With this, the ad depicts how getting out of physically and emotionally violent relationships is nearly impossible when a person has a financial reliability that is taken advantage of by their abuser.