Potential

Career at Optiver Keeps You 'Aroused'?

By: Michael Marucci - Published: • References: optivercareers & adrants
Optiver, a financial derivatives trading company, has launched a recruiting campaign that's pretty intense with T&A. As if that wasn't extreme enough, their 'pitch' is that a career at their firm will allow you to become as successful as your peers, without losing your 'lust for life'... In fact, they push it even 'harder' than that in their commercial...

Who knew that finance recruiting could get so naughty? But then, I guess derivatives trading isn't really a career that attracts a lot of women, so this is a nice bait and switch for all the traders that get so easily attracted to this ad.

If the T&A in the ad doesn't appeal to you, you can also win an iPod nano. Stats for Finance Recruiting Gets Naughty Trending: Older & Buzzing
Traction: 14,189 clicks in 390 w
Interest: 4 minutes
Concept: Finance Recruiting Gets Naughty
Related: 68 examples / 52 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: self-contained skyscraper cities, planter-enabled furniture, and self-cleaning cashmere clothing.