See more images from 'Filth' by Brittany Chretien, as well as other photo shoots that feature atypical beauty, above.
Implications - There exists many stereotypes and long-established conventions within society today. The 21st century has ushered in a variety of individuals and organizations that challenge some of these traditions. Companies and businesses will benefit by showing support for such groups because it will demonstrate their willingness to adapt to the needs of the consumer. Businesses that distinguish themselves from others within the industry are more likely to leave a memorable impression.