The Warhol Museum is Showing Chelsea Girls within Animal Crossing
Laura McQuarrie — September 12, 2020 — Marketing
References: twitter & designtaxi
Within Animal Crossing: New Horizons, players can visit virtual recreations of their favorite ice cream shops, try on the latest designer fashions from luxury brands and view a film screening of Andy Warhol’s Chelsea Girls. The Warhol Museum in Pittsburgh set up a virtual space within the game that players can visit to view the 1966 film, which plays on a 24-hour loop. The virtual setup even boasts "two 16mm projectors and... the proper reel order and sound cues."
A variety of brands and museums are taking to Animal Crossing to engage with the Millennial and Gen Z players of the game, especially at a time when people may not be able to attend in-person experiences due to the pandemic.
Image Credit: Jake Fogelnest
A variety of brands and museums are taking to Animal Crossing to engage with the Millennial and Gen Z players of the game, especially at a time when people may not be able to attend in-person experiences due to the pandemic.
Image Credit: Jake Fogelnest
Trend Themes
1. Virtual Museum Experiences - The trend of virtual museum experiences within video games creates opportunities for museums to engage with younger generations and expand their reach beyond traditional in-person exhibits.
2. In-game Brand Activations - The trend of brands creating virtual experiences within video games creates opportunities for innovative marketing campaigns and reaching younger audiences in a new way.
3. Digital Content Integration - The trend of integrating digital content within video games creates opportunities for cross-industry collaborations and new revenue streams for movie and music industries.
Industry Implications
1. Museums and Art Galleries - Museums and art galleries should consider offering virtual experiences within video games to reach younger generations and engage with audiences beyond traditional exhibits.
2. Fashion and Luxury Brands - Fashion and luxury brands should consider creating in-game activations within video games as a unique and interactive way to reach younger consumers globally.
3. Movie and Music Industries - Movie and music industries should consider collaborating with video game developers to integrate digital content into games, creating new revenue streams and engaging with younger audiences.
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