This 'Film is Fragile' Ad Aims to Preserve Britain's Film Archive
Ady Floyd — October 23, 2015 — Pop Culture
References: adweek
This stunning mashup of cinematic film scenes from the British National Film Archive aims to raise awareness for the 'Film is Fragile' campaign. This particular campaign is seeking public support to preserve the stories contained within the film archive.
The clever advertisement uses clips from dozens of Britain's amazing films. The clips were carefully selected to feature a chase scene. Instead of the characters running from an antagonist, they are running from what appears to be a consuming liquid such as lava. The ad is emphasizing the point of protecting these iconic films before they are wiped out forever.
This clever ad for Film is Fragile was created by Carl Addy. The ultimate goal is to show the audience "why the British Film Institute's restoration efforts are worthy of public donations."
The clever advertisement uses clips from dozens of Britain's amazing films. The clips were carefully selected to feature a chase scene. Instead of the characters running from an antagonist, they are running from what appears to be a consuming liquid such as lava. The ad is emphasizing the point of protecting these iconic films before they are wiped out forever.
This clever ad for Film is Fragile was created by Carl Addy. The ultimate goal is to show the audience "why the British Film Institute's restoration efforts are worthy of public donations."
Trend Themes
1. Film Preservation Campaigns - There are opportunities for companies to invest in film preservation technology and support film archive preservation campaigns.
2. Interactive Advertisements - As seen in the 'Film is Fragile' campaign, businesses can create interactive advertisements that raise awareness for important campaigns while showcasing their creative capabilities.
3. Cinematic Mashups - Using existing footage in creative ways, such as showcasing film clips in a mashup video, can generate interest and support for various campaigns or initiatives.
Industry Implications
1. Film Preservation - The film preservation industry has an opportunity to invest in innovative preservation technologies and benefit from supporting film archive preservation campaigns.
2. Marketing and Advertising - Marketing and advertising companies have an opportunity to showcase their creativity and drive social change by creating interactive advertisements for non-profit organizations and campaigns.
3. Entertainment - The entertainment industry can benefit from supporting film archive preservation campaigns by promoting their own historic films and collaborating with preservation organizations to preserve important cultural works for future generations.
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