UNICEF360° Film Campaign Put Viewers in the Shoes of the Impoverished

By: Misel Saban - Dec 5, 2015
References: unicef & marketingmag
United Nations program UNICEF has recently branched out into using virtual reality to leverage a recent film campaign titled UNICEF360°. The project lets viewers put on a virtual reality headset and take on the perspective of impoverished families in an effort to raise awareness for the Survival Gifts movement.

The UNICEF360° is a clever use of virtual reality allowing those interested in helping out the UNICEF organization really understand and see what it is like to live from the perspective of those the organization sends aid to. The film shares these perspectives along with more information about the Survival Gifts project. Those interested can see the film by downloading the UNICEF app from Unicef360.com and viewing the interactive film through a cardboard virtual reality headset.