The Filippo Loreti Brand is Claiming That It is Redefining Luxury

By: Mishal Omar - Nov 20, 2016
References: kickstarter
The watch brand Filippo Loreti is offering timepieces that are high-quality but affordable.

The brand claims to be "redefining luxury" by offering watches that are worth more than $1,000, for less than $150. Filippo Loreti is able to do this because it skips wholesalers, distributors and retail fees and instead sends them directly to the people purchasing them. The brand is only offering 1,641 of the luxury timepieces, ensuring that they are not only high-quality but are exclusive as well, working to enhance their market appeal. The affordable luxury watches come with three different themes including a gold, a black and gold and a blue and gold.

These affordable luxury watches are able to stand out in this vast market by appealing to individuals who like to own items that are one-of-a-kind or rare.