New Delhi-based Whypoll and CANVASM are developing the Fight Back app, an app designed to get women help when they feel unsafe. The app was developed in response to the rape rate in the city which has grown 760% in 18 years.
The Fight Back app is designed to send a text message to five preset numbers, including the police, when a woman feels unsafe. Included in the text message is the sender's current GPS coordinates. The app can also notify Facebook and Twitter in case extra help is needed. The Fight Back app seems like it would be great for not only Indian women, but for women around the world. The app will be available to download from the Whypoll website sometime in the near future.
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Research: 542 clicks in 230 w
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Concept: Fight Back App
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Segment: Females, 18-55
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