Some people may have heard about Grey Enterprises Holdings Inc, it does sound like an impressive company after all, and those who are interested in applying to its internship need only download the Fifty Shades of Grey app. Yes, it is one elaborate campaign that will make people (namely, women), feel as though they are getting that much closer to Christian Grey and his fantasy world of fetishes.
Launching just after the highly anticipated trailer was released, the Fifty Shades of Grey app lets people infiltrate the company as though they were Anastasia Steele herself. Although fake, the website states, "As an intern for Grey Enterprises Holdings, you will be asked to complete tasks to earn rewards and unlock exclusive Fifty Shades of Grey content."
Stats for Fictional Internship Campaigns
Trending: Older & Buzzing
Research: 1,679 clicks in 95 w
Interest: 0.5 minutes
Concept: Fifty Shades Of Grey App
Related: 35 examples / 27 photos
Segment: Neutral, 18-55+
Comparison Set: 13 similar articles, including: sensually satisfying cookbooks, bondage novel-inspired jewelry, and sensual steeped blends.
Fictional Internship Campaigns
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