Fiery Hair Tee Pokes Fun at a Pale Skin Ginger
The 'Fiery Hair Tee,' a project currently seeking funding on Kickstarter, is a quirky shirt created by Alec Gross. The tee features Gross' signature red beard and hair; his face, however, is left white -- the same color as the rest of the shirt.
The 'Fiery Hair Tee' plays off the fact that Alec Gross has really pale skin. What I particularly like about this tee is that it could only come in one color for the joke to be effective. Show a ginger that you are sympathetic to their pale skin problems by buying this tee for yourself.
The 'Fiery Hair Tee' plays off the fact that Alec Gross has really pale skin. What I particularly like about this tee is that it could only come in one color for the joke to be effective. Show a ginger that you are sympathetic to their pale skin problems by buying this tee for yourself.
Implications - Youth consumers are attracted to an ironic form of humor. The 'Fiery Beard Tee' fits into this penchant for a particular type of humor. Companies should take this into consideration when creating marketing initiatives targeted towards this demographic.
