The FiberOne Cheech and Chong Trailer is Out of this World

By: Marie C. Hudson - Published: Oct 3, 2011 • References: fiberone and adweek
If you spend your days lounging in a shag carpet-adorned room, listening to Jimi Hendrix and praying to the powers that be for the next great ganja-loving movie, the new FiberOne Cheech and Chong faux film trailer might be exactly what you need.

Though it sadly isn't promoting a real feature film, the Cheech and Chong's Magic Brownie Adventure video does offer everything you could hope for from the duo, including a French-speaking dog. At just under three minutes long, the extended commercial follows the classic marijuana enthusiasts through a journey involving special brownies -- except the "magic" part of these treats is the fiber they contain.

I do wish the FiberOne Cheech and Chong trailer was an actual movie promo, but their marketing technique is so clever and hilarious that I have to forgive them.