The FiberOne Cheech and Chong Trailer is Out of this World

By: Marie C. Hudson - Published: Oct 3, 2011 • References: fiberone & adweek
If you spend your days lounging in a shag carpet-adorned room, listening to Jimi Hendrix and praying to the powers that be for the next great ganja-loving movie, the new FiberOne Cheech and Chong faux film trailer might be exactly what you need.

Though it sadly isn't promoting a real feature film, the Cheech and Chong's Magic Brownie Adventure video does offer everything you could hope for from the duo, including a French-speaking dog. At just under three minutes long, the extended commercial follows the classic marijuana enthusiasts through a journey involving special brownies -- except the "magic" part of these treats is the fiber they contain.

I do wish the FiberOne Cheech and Chong trailer was an actual movie promo, but their marketing technique is so clever and hilarious that I have to forgive them. Stats for Faux Stoner Movie Revivals Trending: Older & Chilly
Research: 2,071 clicks in 242 w
Interest: 2.1 minutes
Concept: FiberOne Cheech And Chong
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: pot culture photobombs, marijuana monologues, and stoner skate shoes.