This Satirical Ad from Fiber One Offers Rubber Treats as a Cure for Cravings

By: Charlotte Joyce Kidd - Oct 3, 2015
References: getchewtreats & adweek
This mock infomercial from Fiber One shows the ridiculousness of trying to ignore or fight off cravings.

The satirical ad depicts sad-looking people chewing on rubber toys -- like the ones dogs and teething babies munch on -- rather than having a sugary, calorie-packed snack like a cookie, a doughnut or a piece of pie. Fiber One actually set up a website called, where viewers of the ad could order their own chewable food toy. Alternatively, the site also offered coupons for Fiber One treats, actual sweet, craving-filling snacks with 150 calories or less per bar.

The Fiber One chew treat mock infomercial cleverly catches consumers' attention, exposes how ludicrous it is to resist a desire for junk food and then offers an alternative to both total self-denial and outright unhealthiness.