This Satirical Ad from Fiber One Offers Rubber Treats as a Cure for Cravings
Charlotte Joyce Kidd — October 3, 2015 — Lifestyle
References: getchewtreats & adweek
This mock infomercial from Fiber One shows the ridiculousness of trying to ignore or fight off cravings.
The satirical ad depicts sad-looking people chewing on rubber toys -- like the ones dogs and teething babies munch on -- rather than having a sugary, calorie-packed snack like a cookie, a doughnut or a piece of pie. Fiber One actually set up a website called getchewtreats.com, where viewers of the ad could order their own chewable food toy. Alternatively, the site also offered coupons for Fiber One treats, actual sweet, craving-filling snacks with 150 calories or less per bar.
The Fiber One chew treat mock infomercial cleverly catches consumers' attention, exposes how ludicrous it is to resist a desire for junk food and then offers an alternative to both total self-denial and outright unhealthiness.
The satirical ad depicts sad-looking people chewing on rubber toys -- like the ones dogs and teething babies munch on -- rather than having a sugary, calorie-packed snack like a cookie, a doughnut or a piece of pie. Fiber One actually set up a website called getchewtreats.com, where viewers of the ad could order their own chewable food toy. Alternatively, the site also offered coupons for Fiber One treats, actual sweet, craving-filling snacks with 150 calories or less per bar.
The Fiber One chew treat mock infomercial cleverly catches consumers' attention, exposes how ludicrous it is to resist a desire for junk food and then offers an alternative to both total self-denial and outright unhealthiness.
Trend Themes
1. Satirical Advertising - Opportunity for brands to use humor and satire to engage consumers and convey their message in a memorable way.
2. Craving Management - Market for innovative products and strategies that help individuals manage cravings and make healthier choices.
3. Alternative Snacks - Demand for low-calorie, guilt-free snacks that offer a satisfying indulgence without compromising health.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities in creating unconventional and attention-grabbing ad campaigns that resonate with the target audience.
2. Health and Wellness - Opportunity for the development of new products and solutions to help individuals manage their cravings and adopt healthier eating habits.
3. Food and Beverage - Growing market for alternative snacks that provide a balance between indulgence and health, catering to consumers' desire for guilt-free treats.
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