Fiat UK has just launched a commercial that is a follow-up to last year's viral success called ‘The Motherhood,' where a mother raps about her struggles of parenthood. This equally hilarious commercial features a father driving his kids on the highway, while singing about his unfortunate fatherly duties and how he misses his young and romantic life.
The commercial hilariously breaks into an 80s musical boy band scene and features fantasy-like elements such as unicorns. It is an overall hilarious advertising campaign that not only features utterly catchy songs, but one that also serves to create buzz.
The use of contemporary and classical musicals in automobile ads is certainly a new approach. The commercial's catchy, relatable and fun nature will surely make it a breakout hit.
Stats for Singing Dad Auto Ads
Trending: Older & Average
Research: 1,061 clicks in 162 w
Interest: > 3 minutes
Concept: Fiat UK
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
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