Fiat Shows Animals at the Wheel of Green Rides

By: Rachel Bowman - Published: Jun 29, 2009 • References: fiat & ecorazzi
To draw attention to their reduced environmental impact vehicles, Fiat has launched a new collection of advertisements.

The Fiat ads are particularly interesting because they show their cars in crash test situations, but instead of having a dummy at the helm, a panda, penguins and a walrus are placed in the driver’s seat.

While the images definitely draw the eye, it is only to enforce the low environmental impact message from Fiat. Take a look at these unconventional crash test ads. Oh, and no pandas, walruses or penguins were harmed (for the record). Stats for Crash Test Pandas Trending: Older & Mild
Research: 4,764 clicks in 360 w
Interest: 4 minutes
Concept: Crash Test Pandas
Related: 52 examples / 40 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: fashion branded cars, 20 pandavations and animal rights ads, and 16 fun fiat innovations.