Potential
Fiat has launched a branded line of cell phones. Each phone is stylish Fiat Blue, made of aluminum and branded with the Fiat logo. Like every phone these days, the Fiat phones will offer internet access, MP3 playback, bluetooth, and a digital camera with video. Some of the phones will be waterproof.

Implications - The fact that they are waterproof makes these phones the perfect selection for active individuals. No matter what your location is, these Fiat cellphones will provide you with all the technology you need. You would be able to lounge around in a pool with your phone without worrying about accidentally dropping it into the water. Waterproof phones seem like a step in the right direction.