Wants its Retro Car to be iPod of Autos
In Europe the Fiat Cinquecento, like the VW Beetle and the Mini, was an icon of the 50s and 60s. Eyeing the retro wave and BMW's success with the Mini, Fiat is betting on its future by looking to its past. The redesigned Cinquecento, which means 500, like the original is targeted at the mass market and will be selling for 10,000 Euros ($13,600). Power to the people!
Implications - The car was revealed at a huge event that was televised in Turin, Italy. The little car was out of production for 32 years but it is now back and better than ever. It is a little bit bigger than the original and totally stylish.