What a fun name for a concept: The Fiat Bugster. With the bulging shapes and the insect green, and eco-friendly design, the Fiat Bugster is aptly named.
The Fiat Bugster will make it's world debut at the Brazil Auto show in Sao Paulo. The Bugster is a zero-emission electric vehicle and the body is made from totally renewable natural fibers reducing the manufacturing impact on the environment.
Implications - The eco-friendly industry within society today is growing at an unparalleled rate. Eco-conscious consumers are constantly seeking out products and services to complement their new lifestyles. It is imperative that businesses adapt their concepts to match those of environmentalism if they are to keep their clients and attract new ones.
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Interest: 4 minutes
Concept: Angry Design
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Segment: Males, 18-55
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