The Fiat Ambulance Line Campaign Prepares for the Absurd

By: Amelia Roblin - Published: Feb 18, 2011 • References: leoburnett & adsoftheworld
Emergency vehicles have to be prepared to deal with even the most unimaginable situations and the Fiat Ambulance Line campaign suggests the new fleet is fit for the post.

Designed by Leo Burnett of Brazil, these animated prints feature a man who's head is stuck in a cannon, a youngster whose tongue is stuck to an ice block and a kid who's caught inexplicably within the bars of a fence. The Fiat Ambulance Line campaign introduces a speedy and reliable armada of emergency vans, trucks and cars that are equipped to remedy even ridiculous circumstances. Stats for Humorous Emergency Ads Trending: Older & Average
Research: 5,626 clicks in 274 w
Interest: 4 minutes
Concept: Fiat Ambulance Line Campaign
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: revolutionary rescue vehicles, ambulances of the future, and flying emergency vehicles.