The Fiat 500 Print Campaign Will Have You Scratching Your Head

By: Luisa Amanda Gomes - Published: Apr 15, 2010 • References: fiat500 & adsoftheworld
The Fiat 500's print campaign will have you pondering the old wisdom of the most famous phrases. For instance, one print ad will show two cartoon figures arguing over something of similar relevance with wise yet contradictory statements.

One will say, 'Good things come to those who wait.' Then the other cartoon will smugly counter, 'The early bird catches the worm.' Whichever ideology you side with, the two little Fiat 500s in the corner will reassure you with their slogan, 'Endless possibilities. None of them wrong.' What a philosophical vehicle! Stats for Juxtaposed Philosophical Ads Trending: Older & Mild
Research: 3,319 clicks in 319 w
Interest: 4 minutes
Concept: Fiat 500 Print Campaign
Related: 74 examples / 57 photos
Segment: Males, 12-55
Comparison Set: 27 similar articles, including: color changing concept car, real-life barbie cars, and glamorous 4x4s.