The Fiat 500 Abarth is a stunning looking and high-performing vehicle that one would assume doesn't need a fancy ad campaign to brand stand out; however, Fiat has made a human-inspired campaign you won't soon forget.
Hiring local dancers and performers, as well as the best body painters in the country, Fiat set out on an impossible task; make people look like the Abarth vehicle. After days of planning, they were able to execute an amazing-looking vehicle. It definitely takes viewers a second look before they realize that it is people that this vehicle is comprised of.
This is a genius marketing technique because it is not only advertising the vehicle, but also setting Fiat apart from all the other car companies. This human-made Fiat 500 Abarth looks almost as good as the original.
Stats for Human-Body Car Campaigns
Trending: Older & Mild
Research: 1,702 clicks in 144 w
Interest: > 3 minutes
Concept: Fiat 500 Abarth
Related: 83 examples / 64 photos
Segment: Males, 12-55+
Comparison Set: 30 similar articles, including: steamy car garage photoshoots, luxe self-sustaining yachts, and sports car-inspired restaurants.
Human-Body Car Campaigns
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