Colorless Summer Shoots
Daniel Gil Rodrigo photographed the shoot for Fiasco Black and White, featuring models such as Alex Dunstan and Jack Lyons.
Implications - With so many bright colors and shockvertising tactics emerging, consumers are looking for campaigns with more subtle features. Minimalism is a great way to sell a product and convey messages without overwhelming viewers. Businesses that use these techniques will see large returns from customers yearning for a more natural form of advertising.