Kakias is a Brand of Feta Cheese from Greece with Fun Packaging

By: Rebecca Byers - Jan 21, 2016
References: packagingoftheworld
This flavorful example of feta cheese branding hails from Greece. Kakias is an Athens-based brand boasting lively packaging characterized by its black floral illustrations and its sky blue and white color scheme.

Designed by agency Radical Elements, the packaging concept was designed to be a reflection of the pure ingredients used in making the cheese. Emphasizing freshness with imagery of freshly harvested fruits, slices of cheese and other produce. Made from sheep and goat milk, the product comes in a plastic container and features detailed dietary and production information on one side.

An example of a brand using packaging to communicate a product's quality and freshness, this Radical Elements-designed feta cheese branding succeeds in enticing consumers who desire locally produced food products.