Mars Introduces Its Festive Chocolate Line-Up for Easter

By: Vasiliki Marapas - Feb 19, 2015
References: marspresskit
With 71% of the US Easter-celebrating population purchasing treats, it's no surprise that there's a high demand for festive chocolate.

Mars Chocolate North America has met that demand, rolling out a jubilant product line-up for the holiday season. Taking account of certain seasonal trends, like the fact that people often opt for more festive packaging for decorative or gifting purposes, the chocolate manufacturer has introduced shapely packaging designs and pretty pastel color schemes.

The line-up, which includes the Dove chocolate bunny and M&M's bunny cane dispenser, features incredibly eye-catching products that will work for on-shelf, in-aisle and off-aisle display, encouraging shopper's impulse purchases, whether it be for themselves, their homes or for their friends and family.