This Karaoke Machine Invites People Who Sing to 'Rock in Rio'

By: Laura McQuarrie - Sep 23, 2015
References: youtube & prexamples
This year, Rock in Rio will be celebrating 30 years of featuring great musical acts, so this special milestone demanded festival invites that are equally as exciting. As a Rock in Rio 2015 sponsor, Brazilian bank Itaú created a unique way to draw people to the event.

With a kiosk that looked like an orange ATM machine, Itaú created a "karaoke box" that had people perform in the middle of a public beach in Rio de Janeiro. Once someone approached the unusual music box, they had the chance to pick up a microphone and sing along to the lyrics of Queen's 'Love of My Life.' Considering that this song was originally performed by the renowned British band way back at the first Rock in Rio festivalin 1985, this is a clever way to excite and educate the public on the festival.

Naturally, this unusual beach installation was great at drawing a crowd, causing small audiences to gather on the beach.