The Fendi Spring 2011 Campaign features the beautiful Aja Rubik posing against an intriguing background. The surroundings that fill the frame look like pages from a child's coloring book, giving the spread a unique whimsical ambiance.

The interesting contrast between the crisp, elegant clothing against the raw, etched background brings a strong emphasis and focus to the model. Photographed by Karl Lagerfeld, the Fendi Spring 2011 Campaign is almost surreal.

Implications - With contemporary consumers being saturated with a variety of products, many individuals are looking for items that will pop off the shelves. Companies that incorporate bursts of color into their campaigns and product designs will attract these consumers and see large returns on their commodities.