This Ad for Feminine Pads Shows Women They Don't Need to Stop

By: Riley von Niessen - Jun 7, 2016
References: youtube & adweek
'Bodyform,' a company that sells feminine pads, shows that women don't need to be hindered by mother nature.

The brand teamed up with a London ad agency called 'AMV BBDO' for a short commercial that illustrates this in a new way. While many ads for feminine hygiene products show women sporting dangerously white pants and a bathing suit, or dipping products into a concoction of blue liquid to get their point across, Bodyform and AMV BBDO displays women pushing past their physical boundaries.

The video at first seems nothing like a commercial for feminine pads, with its message only revealed at the end. The ad focuses in on each activity, paying close attention to the focus each requires. With this, the message that reads "No blood should hold us back" corresponds with both the product's use and the impressive capability of the women.