Last year, mathematician-artist John Maeda brought to us the Reebok Timetanium. His creations were so hot that according to nitrolicious.com, they've sold out in 14 hours as soon as they've hit the stores. The hours could have been less if Maeda designed for the ladies too.
The sneaker genius might have realized his mistake because now, together with Reebok, John Maeda is bringing us Reebok Emoretion. Using the same original computer designing techniques for the Timetanium, Maeda created a sneaker that depicts the woman's emotion and intuition. The shoe is in fact inspired by "Law 7-Emotion" of John Maeda's book of "The Laws of Simplicity".
100 pairs of the limited edition Reebok Emoretion will hit the shelves of select stores at the end of the month.
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Concept: Female Shoe Algorithm
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Segment: Females, 12-35
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