The felty sandwich is a sandwich made out of felt -- as in fabric.
This delicious looking felty sandwich comes with all the traditional sandwich fixings like cheese, lettuce, bread, and salami, all made out of felt. Did I mention that none of this is in anyway edible? I am sure little Timmy will really appreciate your craftiness when he opens his lunch box.
Implications - North American consumers appreciate the familiar, but love when products are re-invigorated with a novel twist. As such, products like this felt sandwich do exceeding well since they liven up felt products with the gimmick of being colorful and sandwich-like in appearance. Corporations looking to introduce new products into the marketplace can expect better consumer adaptability if the product incorporates elements customers are already accustomed to.
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