Superstar

The Felix SS11 Collection Relies Solely on the Merchandise

By: Meghan Young - Published: Feb 1, 2011 • References: wemakepogo and behance.net
The Felix SS11 lookbook proves that you don't need stunning, leggy models to sell clothes and accessories. Instead, all you need is some expert arrangements, a few cool props and a great photographer.

Speaking of which, the Felix SS11 catalog was photographed by POGO. Inspired by the brand's simple style, the Buenos Aires-based photographer created a rustic fashion set. Overall, POGO managed to create great interactions between the featured accessories and clothing items.