Felipe Salazar's Ad for Corona Kitchen Plays Tricks on Your Eyes

By: Sarah Dos Santos - Published: Apr 10, 2014 • References: behance.net & designtaxi
Columbia-based creative director Felipe Salazar created this unique newspaper ad for Corona Kitchen and it plays tricks on your eyes. When you look at the newspaper, it's as if another dimension has appeared and you can step into this other world.

The positioning of the paragraphs were so creatively placed that the newspaper ad looks three-dimensional. The purpose of the ad was to get the reader's attention. When people read magazines, the tendency is to skip past the advertisements and get to the sections we want to read. This creative ad by Felipe Salazar immediately gets your attention and makes you curious to find out what it's all about. This is certainly a clever and creative strategy to grab your attention, simply by playing tricks on your eyes. Stats for Vibrant 3D Newspaper Ads Trending: Older & Average
Research: 2,458 clicks in 111 w
Interest: 1.2 minutes
Concept: Felipe Salazar
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
Comparison Set: 23 similar articles, including: attention-grabbing toy ads, exploding yogurt ads, and whimsical fruit battery ads.