Felice Limone Branding Infuses Fruits with Symbols of Happiness

By: Amelia Roblin - Published: Jan 22, 2014 • References: & thedieline
The graphic strategy employed in the design of Felice Limone packaging is a simple one, yet it proves remarkably effective in establishing a distinctive brand identity. These tall bottles of Italian liqueur feature the same flat image of a yellow lemon on each, but these have been treated to different visual embellishments.

Moruba made stamps to represent different objects that symbolize happiness to people: a suitcase to suggest travel, headphones for music, car wheels for driving and a telephone for socializing. These icons have been applied by hand to Felice Limone packaging, demonstrating a meticulous human element to the production of the limoncello. The bright colors and cheerful pictures are just as delightful as the contents. Stats for Personified Citrus Packaging Trending: Older & Mild
Research: 2,051 clicks in 118 w
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Concept: Felice Limone Packaging
Related: 75 examples / 58 photos
Segment: Neutral, 18-55+
Comparison Set: 28 similar articles, including: twisted top bottle branding, illustrated origami logos, and embraced beverage branding.