These ads for Lamisil Pedisan DermGel promise you perfect feet that will be as soft and smooth as your hands.
With the tagline, "Treat your feet," the ads show an attractive female modeling beautiful jewelery. However, instead of using her hand, the bracelet, watch and necklace are placed on her foot.
Mind you, the foot is somehow placed next to her cheek where a hand is usually used in similar jewelery ads. The model is either that flexible, or the foot belongs to another model.
Whatever the case is, the point is that your feet will be soft and smooth if you use the gel.
The campaign was photographed by Anoush Abrar & Aimée Hoving for Saatchi & Saatchi Simko Geneva under the art direction of Gabriel Mauron & Fraser Grant.
Stats for Feet as Hands
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Research: 22,917 clicks in 399 w
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Concept: Feet As Hands
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Segment: Females, 18-35
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