Jaguar Introduced a #FeelWimbledon Virtual Reality Experience

By: Hayley McGlone - Jul 13, 2016
References: thedrum
As an official sponsor of Wimbledon, Jaguar UK released a new virtual reality experience as part of its #FeelWimbledon campaign. The virtual reality experience features brand ambassador Andy Murray and helps tennis fans see center court from his perspective.

The 4D animation experience includes a flyover of the famous All England Lawn Tennis Club and the court from Murray's perspective. As Murray said, "This special experience is reserved for very few players and supporters, so it's amazing that Jaguar's VR experience can bring people closer to the unique feeling of tennis' most famous court."

The VR experience set at one of sports most famous events allows fans all over the world to experience center court like never before. The #FeelWimbledon campaign is aimed to give fans the best experience possible.