Fedrigoni Love Paper Used Design to their Advantage

By: Vittoria Natarelli - Published: Jul 17, 2010   Updated: Aug 15 2011 • References: fedrigoni & designyoutrust
Fedrigoni Love Paper is a series of posters the luxury paper brand has displayed in its showroom. To advertise an upcoming contest, the company has created these visually stunning posters with Love Paper incorporated throughout.

Fedrigoni has done a great job of acknowledging their ties to design and has found a great way to advertise for their design contest. Fedrigoni Love Paper puts the blank slate to good use.

Additional Images: Bloggokin

Implications - With so many negative things emerging in modern society, consumers are attracted to products that bring some positivity. Items that feature a vibrant aesthetic appeal to shoppers who want to maintain a content lifestyle. Stats for Vibrant Contest Announcements Trending: Older & Mild
Research: 5,827 clicks in 305 w
Interest: 4 minutes
Concept: Fedrigoni Love Paper
Related: 94 examples / 72 photos
Segment: Neutral, 18-35
Comparison Set: 34 similar articles, including: minimalist movie posters, recycled concept posters, and disneyfied disasters.