Superstar

The Ads for the New Fedex Delivery Manager Feature are Funny

By: Laura McQuarrie - Published: May 24, 2013 • References: brandingmagazine
The commercials for the new FedEx' 'Delivery Manager' pokes fun at the long overdue feature that now helps reduce the number of dreaded "attempted delivery" stickers on front doors.

The service lets people choose a time at their convenience to receive a package, or indicate if they would prefer pickup at a nearby FedEx location. The ads announcing this new feature show that FedEx is able to empathize with the frustration of its customers and approach it with humor.

The commercial series features people so inconvenienced by FedEx delivery schedules that they have gone out of their way to "be in two places at once."

The hilariously exaggerated ads show situations like a dentist moving his entire practice to his front porch and a family forced into taking a "staycation" in order to receive their expected delivery.