Prodigy

The FedEx Delivery Manager Makes Missing Out on Practise Harder

By: Akihiko Tse - Published: • References: campaignbrief.us and adrants
A new commercial to promote the FedEx Delivery Manager jokingly showcases just how far professional NFL athletes are willing to go to receive their package in time.

In the commercial, a player for the Denver Broncos tells his coach that he cannot attend practise because he claims to have "Lenticular Dorsal Rod Halitosis." His coach, however, suspiciously asks, "You wouldn't be trying to get out of practise just because you have a package coming huh? Someone as smart as you would just request FedEx Delivery Manager." FedEx's new Delivery Manager system allows customers to request a suitable time to receive delivery packages, or to go and pick it up at a nearby FedEx location. FedEx has been a longtime sponsor of the NFL, beginning their partnership since the early 2000s.