This clever Fabreeze odor-elimination campaign shows how odors unsuccessfully hide in your home. And by hiding, I mean a man in a garlic outfit standing in your living room holding a wall picture over his face as disguise.
Other unsuccessful camouflages include a big fish hiding behind a pillar in your bedroom. My favorite: a chicken hiding behind a cactus plant and tilting its huge body to parallel that of the cactus.
The message? You need Febreze to get rid of all these odors which are easily detected at your home.
The April 2008 ads were created by Grey Worldwide ad agency in DÃ¼sseldorf, Germany with creative director Lindsay Cullen, copywriter JÃ¶rn Sonnenberg, and art director / photographer Eric Straub.
Stats for Personified Odours Hiding at Home
Trending: Older & Mild
Research: 5,788 clicks in 411 w
Interest: 4 minutes
Concept: Personified Odours Hiding At Home
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
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Personified Odours Hiding at Home
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