Totalgaz Ads Illustrate Extreme Home Renos

By: Vincent Salera - Published: Apr 3, 2009 • References: coloribus
These ads for Totalgaz are an absolute hoot! The tagline for the campaign reads, "Otherwise, it would be too easy to install." The accompanying images for the three print ads feature a man ready to jump onto a trapeze over a floor covered with cacti, a blindfolded man walking onto a marble-filled floor and a man tied to a ceiling fan.

What a great original concept and sense of humor. The ads were created by advertising agency CLM BBDO, Boulogne Billancourt, France with creative direction by Gilles Fichteberg, Jean-François Sacco and Sophian Bouadjera. The copy was written by Laurent Laporte. Stats for Daredevil Renovations Trending: Older & Chilly
Research: 3,981 clicks in 372 w
Interest: 4 minutes
Concept: Daredevil Renovations
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
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