F*cking Awesome, created by Jason Dill and Mike Piscitelli, just released its latest collection of t-shirts for summer 2012. While for some, summer attire includes bright colors, short shorts and light dresses., but for F*cking Awesome it's a time to display one's wild, dangerous and sexy nature.
The t-shirts come in a variety of sexually provocative graphics ranging from exposed buttocks to bare chests. However, none of the designs are displayed in a tasteless manner but rather are styled in order to articulate notions of the untamed, the spontaneous and expressive.
A personal favorite of mine is the design asking for "All Those in Favor of F*cking Awesome Raise Your Hand." Part history lesson part humor, who knew that Jason Dill and Mike Piscitelli's designs appealed to Stalin, Hitler and Saddam Hussein?
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Concept: Fcking Awesome
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Segment: Males, 18-55
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