The Fauna pillows are also great for kids, but being young isn't a requirement for ownership. The designs include wild animals like zebras and penguins, and domesticated friends like dogs and rabbits. There's also a squirrel, just because.
Implications - Consumers have grown tired of simplistic product designs as they do not easily allow them to express their individuality. Products like these themed pillows allow consumers to associate themselves with specific ideas, which is much more attractive to consumers than standard designs. Corporations may benefit from incorporating various themes into their product lines rather than creating streamlined products without much personality.