Superstar

The Fathom Mirror by Joe Doucet is a Tribute to Sandy Victims

By: Meghan Young - Published: • References: joedoucet & fastcodesign
The Fathom Mirror has been designed in such a way as to encourage people to imagine what it might have been like if they encountered a life-threatening and life-changing natural disaster. A touching tribute to Hurricane Sandy victims in particular, the Fathom Mirror makes it appear as though the onlooker is underwater. The bottom half of it takes on a blue tinge while also adhering to an effect of refraction to make it appear more realistic.

Designed by New York-based designer Joe Doucet, the Fathom Mirror is a one-off creation for the Reclaim NYC auction. Doucet says, "I think most of us felt a strong urge to do something, but without focusing those efforts, the impact made would have most likely not been felt," and so gladly participated in helping out his beloved city. Stats for Optical Illusion Looking Glasses Trending: Older & Warm
Traction: 4,523 clicks in 70 w
Interest: 3.8 minutes
Concept: Fathom Mirror
Related: 73 examples / 56 photos
Segment: Neutral, 12-55+
Comparison Set: 27 similar articles, including: diy time travel mirrors, posture-improving mirrors, and subtle sliding bathroom mirrors.