Fox Sports' Lullaby Match Fosters Late Night Father and Baby Bonding

By: Laura McQuarrie - Mar 5, 2015
References: foxsports & adsoftheworld
The Lullaby Match from Fox Sports is part of an unusual initiative to support special time between a father and baby. Knowing that babies can get fussy in the middle of the night, Fox Sports set aside a time slot at 2 am that pairs the visuals of a football sports match with soothing songs for infants. Silently, a dad is able to cheer on his team while his baby is lulled into a deep, peaceful sleep.

By tuning into one of these late night matches, a football fanatic doesn't have to miss a minute of the action. Catering to the interests of both dad and baby (as well as mom, who gets to enjoy a restful, uninterrupted sleep) The Lullaby Match reflects that fathers are becoming more actively involved as caregivers in child rearing.