FastJet Airline Branding Animates the Tedious Airport Experience

By: Amelia Roblin - Published: Mar 1, 2013 • References: someoneinlondon & thedieline
If you're the sort of person who likes to keep his used boarding passes after taking a trip, you'll be extra tempted to hang onto these bits of FastJet Airline branding. Instead of issuing bland black and white tickets from their check-in desk printers, the African travel company spits out your origin, journey and destination details on a card with endearing images.

The brand mascot for the airline is a grey bird. You'll find him prominently spreading his wing across your pass, pointing out your departure information. The same feathered creature appears on the luggage tags, envelopes and in-flight snack sachets. SomeOne studio's FastJet Airline branding remains consistent on the website, on promotional billboards and painted on the aircraft itself, bringing an animated approachability to stressful international travel. Stats for Illustrated Airplane Tickets Trending: Older & Mild
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