Fastest Growing Sport in the US: Mixed Martial Arts

Mixed Martial Arts (MMA), a combat sport in which a wide variety of fighting techniques are used including striking and grappling, is an exciting new sport that is capturing the hearts of U.S. consumers. The leading brand of MMA is currently Ultimate Fighting Championship (UFC) as it has the largest draw with a stable of the most popular fighters in the world under contract.

Enough interest has been building in the sport that nearly a million U.S. consumers visit the UFC’s website each month.

MMA has already eclipsed boxing. 

Based on data collected from web visitations, MMA has surpassed the most popular sports in the country such as the NFL, NBA and NHL in growth. MMA/UFC is the fastest growing sport in America, with a 106% year over year increase in online interest.

Enough interest has been building in the sport that nearly a million U.S. consumers visit the UFC’s website each month.

Where can people go to get a taste of what the UFC has to offer?

Good timing: Spike TV will telecast “UFC 75: Champion vs. Champion,” its most star-studded fight card ever, including the network’s first-ever UFC® title fight, a unification bout between the UFC Light Heavyweight Champion Quinton “Rampage” Jackson and PRIDE’s 205-pound Champion Dan “Hollywood” Henderson, on Saturday, September 8 at 9:00 PM ET/PT (same day tape) from The O2 Arena in London, England. UFC 75 also features a major heavyweight battle with international superstar Mirko “Cro Cop” when he takes on France’s Cheick Kongo as well as other impressive bouts.

If you can’t wait until September 8th, go to UFC.com today.