McDonald's Fast Food Wrap Ad Promises "Four Hours of Satisfaction"

By: Laura McQuarrie - Sep 23, 2016
References: mcdonalds & marketingmag
As attention spans get shorter, advertisements are also being condensed—but not the newest ad for McDonald's newest fast food wrap.

To properly introduce the public to the all-new Zesty BLT More-Ning McWrap, McDonald's posted a four-hour advertisement to YouTube, cleverly noting: "The next four hours of satisfaction are brought to you by the Zesty BLT More-Ning McWrap."

Over the course of four hours, the video switches between shots of bacon sizzling, eggs being scrambled, lettuce being tossed and tomatoes being sliced, all of which are part of the process of making the McDonald's fast food wrap. As well as slowing down time to emphasize the kind of care it puts into its food, the ad also puts a spotlight on each and every ingredient, which is important to consumers who want to know exactly what they're eating.