This Fast Food Campaign Encourages Families to Read Together

By: Katherine Pendrill - Sep 9, 2015
References: mcdonalds & telegraph
McDonald’s UK recently launched a unique fast food campaign that allows children to collect books instead of toys. In recent years, many fast food companies have been updating their kid's meals to make them healthier and more flavorful. However, this latest campaign focuses on changing the toys that accompany kid's meals rather than the food itself.

The new McDonald’s campaign is called 'Happy Readers' and the goal is to encourage children to read with their families. As part of the new promotion, children will be able to swap their toys for a series of non-fiction books that include Stars and Planets, Oceans and Big Cats. These titles are also available as eBooks that can be downloaded with the appropriate voucher code. The literacy campaign not only helps children access popular titles, but it also inspires families to make reading a fun and interactive pastime.

The new fast food campaign demonstrates one of the unique ways that restaurants are catering to the need to families by turning a casual dining experience into an educational event.