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Scientifically Formulated Fasting Bars

Fast Bar Boasts New Flavors—Lemon Berry & Blueberry Acai

— July 7, 2021 — Marketing
Fast Bar's delivers the "only Intermittent fasting bar [that is] scientifically formulated to allow you to fast with food." Meant for a snack in the morning or during the day, the product helps one to curb hunger and nourish the body, while still getting the most out of the fast. The recipe is non-GMO, gluten-free, soy-free, and dairy-free; it also boasts whole food ingredients and five grams of plant-based protein.

Fast Bar's original flavors include Nuts & Honey, Nuts & Dark Cocoa, and Nuts and Cacao Chips. Now, the brand has expanded its roster with two new, flavorfully divergent offerings—Blueberry Acai and Lemon Berry. Due to the high-quality ingredient list, Fast Bar's Intermittent fasting snack does not only offer a nutritious boost but also an elevated indulgence.

Image Credit: Fast Bar
Trend Themes
1. Intermittent Fasting Snacks - Creating scientifically formulated snack bars designed for intermittent fasting with whole food ingredients provides opportunities for brands to cater to consumers looking for convenient, healthy options.
2. Plant-based Protein Products - Developing plant-based protein snacks, like the Fast Bar, answers the increasing demand for healthy, sustainable snacking options that can appeal to both health and eco-conscious consumers.
3. Flavored Fasting Bars - Innovating on flavors and taste options with nutritious fasting bars can create opportunities for brands to differentiate themselves and appeal to consumers who are looking for both functional and indulgent snacks.
Industry Implications
1. Health Food Industry - Developing products that meet dietary restrictions (gluten-free, soy-free, dairy-free) and provide functional benefits (intermittent fasting, plant-based protein) can allow brands to tap into the expanding health food industry.
2. Snack Food Industry - Innovating on convenient, on-the-go snack options that offer both indulgence and health benefits creates a lucrative opportunity for snack food brands looking to appeal to health-conscious consumers.
3. Plant-based Food Industry - By using plant-based protein sources and whole food ingredients, fasting bars provide a healthy, sustainable snacking option and can tap into the growing plant-based food industry that prioritizes transparency and healthful food choices.
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